Winners and Losers in the COVID & Post-COVID World: As the pandemic wears on, consumers are reassessing what is important in their lives, how they spend their time, and what, ultimately, gives them joy and meaning. Online shopping, remote living, shifts in discretionary spending, and a heightened focus on self-care - which of these changes are here to stay? Consumers are thinking and acting in new and interesting ways, creating a unique opportunity both for companies and their brands and for the firms that invest in them to create value. At the same time, new investment vehicles like SPACs are affecting valuations and exit strategies for consumer-focused PE funds. How will consumer investors adapt?